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About Us/Philosophy

Deeply Madly Living is Danish born Garry Jensen, a former international investment banker and design enthusiast and Elena Bertinetto, an italian interior decorator and trompe-l'oeil artist.

The company was founded after we moved back to the United States and attempted to furnish our Manhattan loft, a former button factory in the heart of New York City, with the décor from our previous homes in Europe. The aim was to give our interior an exclusive, eclectic, metropolitan twist and to create a new sense of style that would harmonize with our new "urban industrial" setting and still be a reflection of our own individual personalities.

It was a question of reinventing and rebalancing the furniture we already had (a combination of fine antiques, understated contemporary furniture and quirky modern artwork) by adding striking accent pieces, bold colors and uncommon objects that would be fresh and exciting to the eye and mind. The standard lifeless, modern and monochromatic picture perfect loft décor was never an option.

We soon discovered that looking for these accent pieces was an incredibly frustrating and time consuming experience. Even in a city like New York, filled with designer shops and galleries, there a was a need for a store offering a comprehensive line of unique, "cool" pieces for the home.

Now, with Deeply Madly Living, there is a simpler way to give your home that personal and unique touch. We are constantly scouting the world for you to gather the newest in design, the edgiest and most ironic accents, but also the most functional, elegant and exclusive pieces.

We are confident that with our products you will be able to turn your home into the cool fun place that you always wished for by adding a fresh, new twist to your living space. Our items are intended to make a statement, light or strong and will likely elicit an immediate response.

By browsing our site, we hope that you will find the pieces that you have always been looking for ... and even those that you never thought you would need!

... but mostly, we hope that you will have as much fun as we had in "breaking the clichés" of home decorating.

Dare to be different ... live your life Deeply Madly !!